The best way to know the future is to create it.

We jump in by exploring BRAND IDENTITY to gain an understanding of what’s under the hood, like brand vision and goals. We take a look at any current business framework and operational structure to assess flow and agility. We use a four-part evaluation process to ask: what is working, what needs to be changed, what should be removed, and what to add. Our goal here is to map out advisable action that can be instrumental when driving toward a seamless brand image.

Now we step outside and take a look at BRAND IMAGE by considering how people may view a brand. We get friendly with our computers here by partnering with AI-powered tools designed to assess brand intelligence. There are many AI functions available to track brand health including Sentiment Analysis, Social Listening, Customer Feedback Analysis, and more. We use a curated mix to separate fear from fact and to chart top focus areas worth viewing on the way to optimal brand positioning.

We round out a BRAND ALIGNMENT voyage by taking calculation of all aspects of brand health. We combine evaluation, knowledgeable opinion, and research to assemble dynamic and actionable strategies. We use a ‘Competing Values Framework’ (CVF)-based method to map business culture and identity. We create alignment proposals, provide integrative guidance, and talk about future route planning. Essentially, we are happy to ride along at any stage of the journey!